Privacy Policy

Last updated: December 4, 2025

This Privacy Policy describes how HyroxDataLab ("we", "us", or "our") collects, uses, and protects your information when you use our website and services.

1. Information We Collect

1.1 Personal Information

We collect personal information that you provide to us, including:

• Email address: When you subscribe to our newsletter
• Name: If you provide it when contacting us
• Any other information: You choose to send us

1.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• Usage data: Pages visited, time spent, click patterns
• Device information: Browser type, operating system, screen resolution
• IP address: For location and security purposes
• Cookies and tracking technologies: See our Cookie Policy below

2. How We Use Your Information

We use the information we collect for the following purposes:

• Newsletter delivery: To send you HYROX analysis, training tips, and updates
• Website improvement: To understand how visitors use our site and improve the experience
• Customer support: To respond to your inquiries and provide assistance
• Legal compliance: To comply with applicable laws and regulations
• Analytics: To track website performance and user engagement

3. Newsletter Subscription

When you subscribe to our newsletter, we use Beehiiv (our email service provider) to manage your subscription and send you emails. We collect and store your email address for this purpose.

You can unsubscribe from our newsletter at any time by clicking the unsubscribe link in any email or by contacting us directly. We will promptly remove you from our mailing list.

4. Analytics and Tracking

We use Vercel Analytics to understand how visitors interact with our website. This service collects anonymous usage data to help us improve our content and user experience.

Vercel Analytics collects information such as page views, time on site, and user interactions, but does not collect personally identifiable information unless you choose to provide it.

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: With trusted third parties who help us operate our website (e.g., email service providers)
• Legal requirements: When required by law or to protect our rights
• Business transfers: In the event of a merger, acquisition, or sale of assets
• Consent: With your explicit consent

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this privacy policy, unless a longer retention period is required by law.

• Newsletter subscribers: Until you unsubscribe or request deletion
• Contact form submissions: For customer service purposes
• Analytics data: As needed for website improvement (typically 12-24 months)

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Rectification: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal information (right to be forgotten)
• Restriction: Request limitation of how we process your information
• Portability: Request transfer of your data to another service
• Objection: Object to processing based on legitimate interests

To exercise these rights, please contact us at hello@hyroxdatalab.com

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. For detailed information, please see our Cookie Policy.

10. Third-Party Services

Our website uses the following third-party services:

• Beehiiv: Email marketing service. Their privacy policy can be found at beehiiv.com/privacy
• Vercel: Website hosting and analytics. Their privacy policy can be found at vercel.com/legal/privacy-policy

11. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: